West Wickham, London, UK

Whiteleys Cleaners

From Invisible to #2 in Google Maps

Professional dry cleaning and laundry service that transformed their local visibility through strategic GMB optimization and local SEO.

Cleaning Services Local SEO GMB Optimization

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4.9★ (25+ Reviews)

The Challenge

The Problem We Solved

Low Local Visibility

Whiteleys Cleaners, a professional dry cleaning and laundry service in West Wickham, London, was struggling with minimal online presence. Despite offering high-quality services, they were not appearing in Google Maps for relevant local searches.

Before Our Work

Not ranking in top 20 for "dry cleaning west wickham"
Zero reviews on Google My Business
Incomplete GMB profile with missing information
No Google Maps visibility for key searches
Only ~50 monthly website visits from organic search

Our Goals

Achieve top 3 Google Maps ranking
Build strong review foundation (20+ reviews)
Complete and optimize GMB profile
Increase local search visibility
Drive more phone calls and website visits

Our Strategy

Services Provided

Comprehensive GMB optimization and local SEO strategy

Complete GMB Optimization

Fully optimized Google My Business profile with accurate business information, categories, and attributes.

Business name & category optimization
Service areas (BR1-BR8, CR0-CR2)
Business hours & attributes

Local SEO (GEO)

Strategic local SEO to dominate West Wickham and surrounding areas in search results.

Local keyword optimization
Geographic targeting strategy
Service area expansion

Citation Building

Built consistent business citations across major directories and local platforms.

NAP consistency across platforms
Industry-specific directories
Local business listings

Review Management

Implemented review generation strategy and maintained 100% response rate.

Review generation campaigns
100% review response rate
Reputation monitoring

Content & Photo Optimization

Professional photos and engaging content to showcase services and facility.

50+ professional photos uploaded
Service showcase images
Facility tour photos

GMB Posts Weekly

Regular GMB posts to keep profile active and engage with potential customers.

Weekly promotional posts
Cleaning tips & updates
Special offers announcements

The Results

Before & After

Remarkable transformation in just 6 months

Google Maps Ranking

BEFORE

Not Ranking

AFTER

#2

Top 3 Achievement

Customer Reviews

BEFORE

0

Reviews

AFTER

25+

Reviews (4.9★)

5-Star Rating

Monthly Views

BEFORE

120

Views/mo

AFTER

540

Views/mo

+350% Growth

Additional Performance Metrics

Phone Calls

+200%

Increase in calls from GMB profile

Website Clicks

+150%

More visitors to website

Direction Requests

+80%

More customers finding location

Local Pack

#1

For "laundry service BR4"

Project Timeline

6-Month Transformation

Month 1: Foundation

Setup Phase

Complete GMB profile optimization
Added 50+ professional photos
Set up service areas and categories

Month 2: Review Building

Growth Phase

Launched review generation campaign
Received first 10 five-star reviews
Started weekly GMB posts

Month 3: Ranking Improvement

Breakthrough

Entered top 10 for main keywords
Built 20+ local citations
Views increased by 150%

Months 4-6: Dominance

Success

Achieved #2 ranking for "dry cleaning west wickham"
#1 ranking for "laundry service BR4"
25+ five-star reviews accumulated
350% increase in profile views
200% increase in phone calls

WC

Whiteleys Cleaners Owner

West Wickham, London

"Our phone hasn't stopped ringing! We went from invisible to appearing in top 3 for all our key services. The GMB optimization work was incredible. Incredible ROI!"

5.0 Rating

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